So to pick up your badge at blizzcon this year you’ll be forced to use the AXS mobile app, it looks like an authenticator app, provoking you with a barcode. However this is what it actually steals from you
Here’s a brief overview of all of the information that can be collected from just the mobile app alone, nearly all of which is shared with third parties without being anonymized or aggregated: first and last name, precise location (as determined by GPS, WiFi, and other means), how often the app is used, what content is viewed using the app, which ads are clicked, what purchases are made (and not made), a user’s personal advertising identifier, IP address, operating system, device make and model, billing address, credit card number, security code, mailing address, phone number, and email address, among many others.
So, yeah, while not directly Blizzard, they are choosing to use it despite what it does.
Edit: 1 Here is to who they share the data with, which WILL include Blizzard
AXS shares all of this information with a laundry list of advertisers, marketers, unknown “Clients,” and third party services. Including but not limited to: Google, DoubleClick Ads (which is the company responsible, in part, for most of the obnoxious banner ads around the web), Facebook, and basically whoever else the company feels like deserves this personal information. “We reserve the right to share your Personal Information with our current or future affiliated entities, subsidiaries, and parent companies,” says AXS’ privacy policy. “We may also share your Personal Information and other information with trusted third parties, such as our Partners, sponsors, or their affiliates and subsidiaries and other related entities for marketing, advertising, or other commercial purposes, and we may occasionally allow third parties to access certain Sites for marketing purposes.”
AXS also shares the personal data collected on its customers with event promoters and other clients, none of whom are bound even by this (extremely lax) privacy policy. From there, who’s to say where my data may go. All of this was almost certainly combined with the personal profiles that advertisers and data brokers like Facebook, Google, and others have already created about me, and used to further sharpen the algorithms that shape our digital existences.
So while I stated it’s NOT Blizzard that will actually be harvesting the data, they will be utilizing it without your consent