I dont. I just sub to the forums like everyone else here.
Because it’s fun.
I like my character, and I like most of the stories and expansions, the parts I don’t like I skip. I play super casual, and I am an alt junkie.
I need a game that I can just stop at any point, I started playing it when my handycapable child was smaller and I needed to jump up quickly at any point to see to their needs. My friends on Discord know I might leave a dungeon or raid at any time, and they are fine with it.
I get motion sick on a lot of games, WoW has never made me want to puke.
I enjoy leveling, and I actually like repeating quests on alts. I like the quests on alts, because as I get more familiar with the quest I can move through them quicker.
I enjoy some of the storylines, and enjoy making fun of the storylines I don’t enjoy.
It keeps me entertained.
i play for bgs and thats about it. i dont even do that many, im not sure its actually worth 15 a month but here i am
It scratches my D&D itch. My friends and I play wow as life happened and we no longer live close and even if we did we wouldn’t have the time for D&D.
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WoW was my first experience in an MMO, I started playing back in late Vanilla. Before that I wasn’t much of a gamer, but I had a few favorites. I’d played Baulders Gate, and Fable, and Legacy of Kain (soul reaver 1 and 2 and blood omen). I love fantasy, but I wasn’t very good at video games so I wasn’t much of a “gamer.”
A friend convinced me to play and I fell in love. I fell in love with all the fantasy tropes, with the visuals and the races, the story and the lore. It’s not the best written thing ever, but from a girl that enjoys Harry Potter, and Eragon, and Twilight, I’m not exactly a high literature connoisseur (though to get back some of my dignity I also love Ice & Fire, Wheel of Time, everything by Sanderson, some Star Wars novels, LotR, etc. I don’t read exclusively YA trash lol) it was good story and lore to me.
I played other games that even did the story and questing better. I tried other MMOs. I even left for quite a while and devoted several years to ESO. But I always come back to WoW. And here’s why:
For me, the game isn’t a rush to max level. Look at me, I’m only level 117 when many players already have several geared and raiding 120s. For me I approach the game the same way I approach sitting down to read or watch a movie. It’s not a chore for me, its a way to relax and unwind. I get some hot cocoa, or some french vanilla cappuccino, I curl up on the couch with a blanket and my laptop on a TV stand, my mouse on my knee, and I just play.
I do whatever the mood takes me. Maybe I’ll quest. I’ve even gone back and done quests from starting areas, just to read the dialogue (download the Immersion Addon. You’re welcome). Or maybe I’ll spend an hour fishing, or maybe I’ll pick something to focus on, like going back to BC and doing the dailies to unlock the netherwing drakes. Or maybe I’ll go hit up a few old raids in hopes of mounts and transmogs.
But what I never do is approach it as work. I never sit down and think “Okay, a new day, I gotta do my world quests, and then do all my old raid mount runs, and then do my daily pet battles, and then do this and this” because if I did that then by the time I got done with all those little “daily” chores, there’d be not time left to do anything I actually WANT to do.
Also I RP. So there’s that lol.
I think the secret to continuing to enjoy the game is to do what you want. Once it starts feeling like work, then the only thing keeping you here is the sunk cost fallacy.
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I can’t really answer you because the “love” for the game kinda died out a long while ago due to how the game is now.
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You know & I know that whatever they say, there will be but or the other foot to drop moment, they never tell us the full story or leave out the bad wait and see. Every change they ever made when it came to mechanics or new system pretty much failed up to this point in recent years and hurt wow. Hopefully going to a Aldor/Scryer system again with cool eye candy will bring people back we will see but not holding my breath either RNG, Panthfinder, warmode, the game mechanics all are failed systems most people dont like. imho.
I like the art. I like the humor. Sometimes I still like parts of the story. Sometimes I still like parts of the community.
I do think the reward system in the game is entirely wonky these days and that makes it much harder to enjoy the game. The last time I got excited about mats, professions, gear, gold, mounts, and pets was MoP. The regular feeling of being happy to get something when you kill something is gone.
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I play wow to spam lightning bolt on mobs in zuldazar and now mechagon. Literally every few hours I just spam lightning bolt animations and kill mobs for no reason. If they update the lightning bolt animation, I’ll be really happy. 
It’s not determination, it’s insanity.
I always find things I like.
I usually always am VERY prepared for flying, before the last flying things are put in the game. Rep is my deal, so that being a major part of Pathfinder makes it easy for me.
I learned to not make this game about others, though it is an MMORPG (yes, it is still.) So I don’t depend on other players for what I can do (learned to stop doing that in Vanilla, with raiding.) It started when I was going to never return to Wow, in Vanilla, but then got the Burning Crusade Beta invite; BC really turned the game around for me, taking it from an “only raiding” game to a game with lots to do.
As in real life, only I am depended upon for my fun.
Though I knuckle down, on stuff like pathfinder, I’m still what you’d call “casual”; Just took a month long Wowcation, when Frontier Pursuits dropped for Xbox One Red Dead Redemption 2 Online.
Oh, plus Wow was the thing that finally got me out of Everquest for good (after being in Wow beta Phase 3, I never logged into EQ again/visited the EQ forums again, did anything with my characters, etc, was just done 
) I’ve been waiting for the game that cause me to do that to Wow, for 15 years As much as I’ve liked Wow, that is longer than I’ve done any other one single thing in my entire 53 years of life. So I’d like something that was SO GOOD that I was just gone.
People outgrow things. There’s nothing wrong with that. You’re not “ending 12 years of your life” unless you made your life all about the game. There’s nothing wrong with looking for new hobbies that stimulate you the way WoW used to. Take a break over the holidays. Give some different stuff a try. Chances are you’ll discover you really don’t miss it, or one day come back and forget why you stopped liking the game to begin with 
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I feel like Classic WoW ruined this for me. I keep trying to play Classic, but then I remember, ‘I already levelled this class to max and took that class thru SO MANY years of my life’ and now, in Classic, it’s like it’s all for nothing.
In hopes that I’ll remember why I like this game myself.
I liked wow in legion because there weren’t role restrictions the way there used to be, or the way there is now.
Ever since bfa, I’ve felt the same way you describe.
I’ve started leveling a toon in FFxiv. Theres no role or class restrictions and flying isn’t locked behind large time gates.
Oh and it’s cheaper than wow and rewards being socially positive.
I love WoW still and have been playing since the game launched. I think a lot of it has to do with the people you play with. I have always been in a guild and I always did research etc. before I would join a guild to see if they would be a good fit. Only 1 guild in my WoW years have I found a guild I wasn’t happy in. But otherwise, have always had a blast raiding and doing things with guildies. It really makes the game a lot more fun.
Also, for me, there is always something to do. My friday nights if I am not out I like to do old raids to get some mounts I haven’t gotten yet and do some achieves etc.
I also don’t feel like I HAVE to log on everyday. There are days I simply don’t log on because I just don’t feel like it. Has nothing to do with the game but I also play other games. I don’t treat WoW like it is my only game. Like right now the guild I am in we do heroic raiding and we cleared it so now we are on break from raiding until the next one. But we still do Mechagon for those who want and M+ if you want.
In the end, it is a game I can log on whenever and just have fun. I have no issues finding groups, I see people everywhere, and lots of times if I feel like logging on, sometimes I will just fly around and just reminisce. Just exploring and I still find some cool things I have never seen in game. The world is huge!
It’s relaxing for me
Wow was the first mmo.
Well for me the answer goes back to the very first thing I thought when I logged on and that was “Oh my God this is like Zelda but with people”,and I was instantly in love with the game.
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M+ has made me stick around. That and mount farming. I will say its tough to find people to do keys in group finder in the 17-18 range at the moment. Would be nice if they incentivized higher keys more.