I haven’t read most of the thread so may have missed something but I made a list not long after I stopped playing SoM (Jul '22) with the reasons why it didn’t retain players early on:
Released too close to the end of “Vanilla” Classic
Too many servers at launch
PVP system put out right at launch - and that PVP gear being the very best for raiding which caused people to “no life”
The PVP drama was quite intense, I find that this makes the game more fun/memorable but it turned some people off.
Suspensions for bad chat/language of 8 days from people who were PVP ranking which with the way that works costs even more time
Difficulty gold farming due to nerfs of common gold farms (like we are seeing today)
Lots of consume grinding or needing to buy due to the buffs to the boss health/changes of raid encounters making them longer, often needing 12 healers with mana pots on cooldown and resistance pots not needed in the original.
Gold buying due to the above issues mentioned and then a large 14-day suspension wave making it so that groups could not raid for awhile because so many raiders were missing.
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