In case people want the source, since it’s for some reason not listed in the policy article, here’s Kaivax’s post specifying that the person advertising must be on a character that’s participating in the run:
I’m torn on max level being a requirement, because I know of at least one friend who uses that channel to advertise stockades level boosting on a level 30 twink. With a max level requirement, they’d have no way to advertise. (Since per the policy, they have to advertise on the toon they plan to do it on - they may be able to access it on a 70, but if they advertise it on said 70, but then do it on a 30, they’d be actionable)