Wow lost me somewhere around 67ish in burning crusade.
I think it was a mix of a few things:
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Drastically reduced world pvp compared to Vanilla.
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Most of my former guildies/friends had quit
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Watching almost all of the epics I had worked so hard for in vanilla become trash compared to green loot by level 63.
I believe I made one more attempt to return, but not until after cataclysm. I think tbe panda expansion had just launched. I think I spent an hour or two, decided I really didn’t Ike this new version of WoW and left again.