It’s quite clear what players want—Blizzard is trying to reinvent the wheel all the time and they just forget about stuff they do well.
Blizzard has the best hot key tab targeting combat around. They also have the best dungeon and raid designers in the market. What they fail to do is have a system that invites players to learn how to do that content and then a system that rewards players for teaching or helping players in that content.
Blizzards issue right now is the casual player is getting trashed. Every single content creator is acknowledging this simple fact; that once you’re at the end of your covenant story, once you’re at the ilvl 200, if you don’t have a guild or RL friends to play with the game is pretty much over for you.
Want to go farm legacy content for legion gear? Well you can’t, WoW devs say you need a high ilvl to go do that, the casual player doesn’t have access to that. Want to go do the harder levels of Torg? Well it’s acknowledged that you need better gear, and again, ilvl comes into play.
Retail WoW is hands down the least player friendly MMORPG on the market and not in a good way. Think about for a moment—Classic WoW, Classic Mf’in WoW is a better casual experience vs Retail because of the time it takes to get to max level, and the simplicity of the content.
Retail WoW has a massive massive casual player content issue. The covenants system is supposed to give “Meaningful Choice” but we all only choose what yields the highest DPS. Players are meant to feel like the story is moving them along, yet WoW seems to only care about what high end players with the AoE cap are doing. WoW had become a game whose dev team looks at it and sees multiple problems but the only ones they address with any urgency are ones where if you’re in 227+ gear the content will get fixed faster.
Meanwhile things like Torg, Covenants, and Conduit power, things all claimed to help and be centered around a casual experience are rolled out and it’s clear there was no additional effort into developing those systems.
What WoW right now needs to figure out is they need to sit down and say we have good Dungeon, Raid, and sometimes PvP content. Okay how do we reward guilds and players for taking on new players or taking on players who struggle based off these stats and how do we incentivize them to want to try that content.
The list can go on forever but it’s literally very clear right now the Dev team and the company as a whole doesn’t understand how to pull average Joe’s and new players to stay with their product. That applies to all of the blizzard properties and not just WoW. They need to go back to the drawing board. Look at what other games have done for their multiplayer experience, and try to figure out how to get new and struggling players into content they have a passion for designing. Otherwise it’ll be the same cycle again and again.