Was Exalted in Legion, with the announcement of BfA and it’s features it went down to Revered, Nightborne for the Horde and no High Elves for the Alliance with the Allied Races dropped it to Friendly.
With BfA release, RNG all over the place, bad story, more Allied Races the Alliance didn’t asked for, professions are useless, LFR still in the game and more faction imbalance: Unfriendly.
Some dev said they wouldn’t kill Sylvanas at the end of the expansion, suddenly Hated.
Classic released, back to Neutral.