I mean technically you can have infinite revenue, but if you have infinite +1 expenses you’ll still go broke. (Sorry, part of me gets annoyed at people in all sorts of contexts getting revenue and profit mixed up. I see this all the time when people start arguing about how much money companies make.)
That said, Bliz is not broke, and as long as Activision (which is the real money maker in this arrangement) owns them, they won’t go broke.
Get woke go broke only tends to affect small businesses. I can’t think of a single large company that has gone broke from virtue signalling. I have no idea what the actual statistics are for whether it has caused them on average to gain or lose money however. I’m actually kind of curious.
Companies virtue signal because they think it will make them more money. Other people deride them because they think it will make them lose money. For companies big enough to otherwise be stable, who is right? Does it actually make any difference whatsoever?