Yeah, but we’re basically plopping friendly fire on them constantly. Sending them into mortal danger cos of being too chicken to get into the thick of things is the way of the Beast Master not SV 
That said, maybe I just don’t think fire damage profile for us makes sense in general. I personally don’t mind if we leaned heavier into bleeds as our ‘thing’, with shrapnel bombs etc, but maybe that crosses way too much into Feral’s territory.