I see this repeated as a tenet of faith with zero evidence to back it up. You have no idea if the streams are bringing new people into Classic. I suspect the vast majority of stream viewers are:
Regular viewers of the streamers, AKA people who already know about classic if they’re regular viewers of WoW streamers.
WoW Classic enthusiasts, AKA people who are chomping at the bit to get into Classic but don’t have beta access.
In both cases the streamers are bringing in absolutely no new people to Classic.
Some people don’t get streaming and people who enjoy watching streaming. That’s fine.
Beta streamers made WOW classic the #1 most streamed game on Twitch. That’s pretty huge.
Watching streams is also an interactive experience. It’s not just watching static videos. You interact with the streamer and you interact with other people watching in real time.
I really don’t get it, classic - well wow in general is so boring to watch. It’s fun to play sure but watching wow (especially pve) is incredibly dull. I feel like an old man who doesnt understand youngsters anymore lol
they arent. the only people that streamers bring in is their own audience, which is only coming in to be with their streamer. once -the hype- dies down and they are no longer making money off of it, they will ditch it and go back to hating on it [the popular thing pre classic launch] and their audience will follow. they are what we and blizzard call -the tourists-. the very reason layering is even going to be a thing. the reason servers, guilds etc will die off and populations will become non existent. blizzard only used these streamers to incite a frenzy, or as asmon puts it -negative reputation-. though asmon also went on to admit that -a negative reputation is only good if you are a nobody. after that, a negative reputation can ruin you-. ironic, i know.
blizzard just didnt want to put in a single cent for normal advertising. they believe, in a narcissist kind of way, that treating people poorly will result in dependent behavior. kind of like stockholme syndrome. this is the exact same thing they have been doing to horde in general for years now. even they admitted that horde players have a stronger connection to characters and lore. so what do they do? crap all over the lore, abuse horde characters and kill them off, push onto horde players [shaming] for -being bad people for picking the wrong side- etc etc etc. has the same result. its like that but on a much larger scale, involving the beta and players in general. do you think everyone running to the forums to gloat about -their invite, their better, their amazing time- is just some random person posting because they want to? a few, maybe but consider that there have been people seen to have beta but never even logged in at all. knowing all of this, is what drives me further away from going any where near classic.