The only one of these that are marketing would be the lore videos, everything else was just the normal articles for the people that already play the game.
Nearly every piece of actual marketing has been about housing, which is what the OP was saying.
They are trying to get people interested in that feature to play wow. It’s about making the investment for housing to be more worth in investing I would wager.
If you are into digital dollhouses that serve no purpose other than staring at virtual walls, or if you simply don’t own a home to decorate in real life, then this headline feature is perfect for you.
For the rest of us, it’s a baffling waste of development resources. Blizzard has spent years building a system where we can sit in fake chairs, yet somehow forgot to include the basic functionality that a real home provides. You can’t even use your own house to practice your professions. It’s an instanced box that pulls players out of the world just to play interior decorator.
It is a feature designed for a screenshot, not a game. We’re trading dungeons and class depth for the privilege of farming Void-themed rugs. If I wanted to decorate a room, I’d go to IKEA at least there, the chairs are real.
Why are you so worried if they talk about housing? I personally will never use the feature but also dont waste my time worrying about how much they market it. I cant even imagine how someone could dislike something so trivial enough to make a thread complaining about it. It doesnt matter.
Yes it seems as though a company is *checks notes , integrated marketing a new product of theirs to the market.
sarcasm aside, people like us who are so engaged with the product that we post on a company forum make up like maybe a tenth of a percent of their total paying customers. Flooding marketing before a product release is just par of the course.