âHey, what type of player should we make content for?â
âWell, letâs see. On the one hand, we have people who drop in and want to spend a fairly minimal time in-game to get easy rewards. They mostly just like to burn time with collecting, pet battling, daily world quests and such, or automatically queued content. Theyâre pretty okay with casual grinds but donât really like super hard content, and theyâre generally not able to commit their schedules to high-end grouping. But they stay subscribed pretty faithfully and buy a lot of cosmetics from the store because theyâre usually working full-time and have an income, if not a lot of time to dedicate. Our game has been out for fifteen years, so this is definitely the largest portion of our players as theyâve gotten older.â
âOkay, I hear you. What about the other subscribers?â
âWell, the other group goes hard. They burn through content fast and complain loudly for more when itâs not exactly what they wanted or thereâs not enough of it. They want all rewards to be really, really hard to obtain and only gained through absolute mastery of the game.â
âInteresting. Why do they care?â
âWell, despite it not affecting them at all what rewards other people have, they only feel good about what they have if other people canât have it, or anything like it. Or anything at all, basically.â
âI see. And how many of these subscribers do we have?â
âReally not very many, but theyâre very, very loud, and difficult to please. And making their content is really time consuming and expensive, with the way that it has to be painstakingly balanced and on the bleeding edge of challenging without being impossible, but also new and unique compared to every other thing theyâve ever done. And then once theyâre done with the content we put out they cancel their subscriptions until there is more new content.â
âAnd how much do they spend on things like boosts and mounts andââ
âIâm going to stop you right there, because the answer is nearly zero. They hate that stuff even though it doesnât affect game balance. If anyone with a credit card can have it they resent it, and they resent you for making it.â
âSo basically, let me sum up. The choice is between spending our time making content for the largest, steadiest part of our playerbase, with money, who generally like low-effort content that is inexpensive to developâŚor spending our time making content for angry, disaffected, resentful people who imagine that they are the elite, hate the other people in the game, hate us, hate all the content we give them, and use it up fast and then drop their subscriptions?â
âYes, basically.â
âHmmmâŚthis is a really hard choiceâŚâ