Because when it comes to MMORGs WOW is still pretty much the only game in town. The Star Wars MMORG no longer exists and WOW even in it’s decline is where the audience is at.
While they aren’t breaking the rules, it’s still weird that they’d rather RP something outside of the lore, when they could so easily use another medium (Discord or other games that have the things they want in it)
They’re going where the audience is. And apparently they want to play t heir own fusion of WOW and Star Wars. And they need an audience that will engage in their power fantasies of Star People wowing the ignorant primitive natives.
Which is hilarious considering Jedi would be just ‘magical beings’ and not looked godly upon but more or less a ‘blah’ since ya know, Mages are a thing and weird light-weapons are as well 
They can get an audience in SWTOR, there are still a HUGE amount of people on that game.