Hey,
I just started up a guild and I completely agree with you. Its also hard to find players that want to help a guild build itself. They just want to jump into an established guild and start getting loot 
Id like to chat with you, seems like we have the same mindset in what we want our guilds to be. Maybe we could get a community going to help each other out or something. Hit me up in discord, Im on most of the day.
We are located in MST. Realm is Gurubashi [H] casual guild looking for more!
discord: discord.gg/ntTktSD or Morlanith#4704
bnet: Morlanith#1757
I look forward to hearing from you!