That’s just not what lazy means though.
They can only develop so much content at a time.
I promise you, they don’t just have people sitting around working on nothing for weeks on end.
What you are suggesting is that they force other projects on hold for this one, and while you might think that is a good idea I am sure there are reasons why it is not.
Either way, no company this size is “lazy.”
There might be individual employees who are, but the overarching scheme they follow is set likely months in advance.