It may be called the Blizzard app but it is for Activision -Blizzard games so it gets both Blizzard and Activision games on it. People Playing Blizzard games from time to time get Activision games advertised and vise versa .
But then again any reasonable adult with even half a brain would understand that. If clicking an X to not see it triggers you that much might I recommend you get 3 things to console you.
1: Blanket
2: Pacifier
3: 