New to PvP - Fury warrior since Dragon Flight

I might not be a gladiator rank 1 pvp player, I’m in honor gear with 2 conquest pcs (helm and bracers) - The thing is Im barely breaking 100m dmg overall in bgs and I cant seem to kill anything without others also attacking my target. I see other furys doing 200+m dmg and I am wondering if its gear that sets me apart from others, both geared enemies making me seem weak and better geared furys just do 2 times the dmg.

I also could be playing wrong, Fury seems complicated with all the buffs each spell gives and stacks etc, half the time every activation border is lit at the same time, I try to build spend and if the spell activation border is in my rotation I dont consider if I should have used x befor y.

Heres my rotation, Ill start with charge target, pop avatar macro’d with recklessness, then raging blow 2 times, then rampage at 80+ rage to get enrage, then crushing blow (rampage buffed raging blow) and then bloodbath (rampage buffed bloodthirst) , if sudden death is up and I’m less then 80+ rage for rampage again ill toss in an execute regardless of stacks of Marked for Execution.

Basic but its almost pigeon holed to build spend like this all the extra debuffs on the target and buffs for spells are meaningless you almost have to ignore them if you want to think clearly about maintaining enrage for the dmg bonus to all abilities.

My question i guess the tl;dr is this what am I doing wrong, is it gear, is it the lack of love fury gets from blizzard?