It is telling that when new cinematic and general story content directly related to the plot generates controversy, division, and even general feelings of dread that something has gone wrong with the creative process at Blizzard. Or at the very least, that players are expectant of the very worst outcomes in regards to story content.
That is clearly an unacceptable way to engage with story content for a massive multi-million dollar brand. This seems to occur because players have grown cynical and weary of Blizzard taking only the most trite and toxic paths with their story. The problems with the last expansion, BFA, are emblematic of this issue.
We expected an honest faction war both sides could get behind–what we received was Sylvanas abusing both factions for her nihilistic ends.
We hoped that Blizzard would not be foolish enough to displace and disgrace two of the game’s most iconic and oldest races, Forsaken and Night Elves–what we got was the opposite.
We expected content in relation to the Old Gods to get its fair due–what we got was a rushed and contrived for-closure of any further avenue for that content.
The only positives for BFA were the world building and quest content for Kul’Tiras and Zandalar, things Blizzard always excels at. But they were unfortunately marred with the taint of being associated with such a blatantly bad example of forced faction war content.
It is even more telling of how badly Blizzard botched Saurfang, turning him from beloved fan favorite into a depressed and self-loathing shamble, leaving his death having little impact.
So how can Blizzard recover after such a long series of debacles? By playing it safe. What does playing it safe look like? By having Sylvanas face realistic consequences for brutalizing the Alliance and betraying the Horde. Committing multiple crimes up to and including mass murder and damnation of innocent souls. Now is not the time to rock the boat with another asinine plot twist or eleventh hour turn-around. If Blizzard expects players to take their narratives in good faith then they need to deliver logical outcomes in good faith.
Please note this is not a Sylvanas hate thread. I too honestly wish her character development wasn’t so thoroughly botched, that her villainy wasn’t tied to the abuse of both factions leading to the absolute end of any sort of faction pride. But what I want to see from CDev going forward is more emphasis on the choices character’s making having consequences, and those consequences affecting future choices. That is a basic pillar of good, consistent storytelling. And it needs to be enforced in order to win back player’s trust in the narrative.