The only way to appeal account actions is through the ticketing system.
automated cut-and-paste replies
Using form letters does not make them automated. Form letters are used as a way to give every player the same information. It does not mean the process is automated.
I’ve checked the relevant parts of the EULA. There is no mention of any particularities with the license in the EU.
When Blizzard first announced the Silence penalty, they stated that silences will only be applied ‘after investigation’, yet there is plenty of evidence that the system seems to be entirely automated and arbitrarily slaps players with silence penalties after they’ve been reported an arbitrary number of times.
The “automated” system is not the “Silence” system. It is the “squelch” system. That was added back when the right-click-report system was implemented. It is there to immediately silence an account if there are a lot of reports in a short period of time. It was intended to help mute gold-sellers. Most players were not aware this system existed until a streamer “tested” it by having his fans report his comment “I love WoW”. He was actioned for abusing the system, not because of the statement reported. If you are going to use examples, get your facts straight first.
as long as you don’t receive a lot of reports.
A Code of Conduct (language, gold-selling, RMT) violation only requires one report. Spamming requires more reports. Again, you need to get your facts straight first.
You then mention the playerbase declining. You don’t know that. You don’t have the numbers. It’s just hyperbole that suits your narrative. It’s a lame argument given when the one putting it forward has no real facts to present. It’s fluff to try and make the issue seem bigger than it actually is.
They have even been locking threads on the official forums that have raised complaints about the system.
When posted in Customer Support, the threads are locked because it is not the correct place to give feedback on the systems. The Devs don’t take feedback from the Customer Support forum and the SFAs here are not liaisons with them.
they’ve claimed that the system was a success.
It is. And it’s all thanks to the previously mentioned streamer that showed to everyone that something actually happens if you use the right-click-report system. Public chat channels contain a lot less offensive chat since it is so easy to report.