It’s basically a toned down version of the face in this official concept art. It’s great that the developers wanted to be faithful to the original concept art, but how about not letting this depiction inform the design choices of every face?
They’ve got the concept art version of the wrinkled, angry, pouting Night Elf down pat, now let’s move away from that and allow different forms of expression for the races of the game.
I didn’t know that. Makes sense now that you show me this.
But I agree, could have been at least 50% of the faces, not all but one.
Someone mentioned Elf character customization ?
Even I would make an Elf character if it had something like this.
Hello!
The menacing scowl has been a customization option for male Night Elves since the launch of World of Warcraft. Back in the Warlords of Draenor expansion, the Night Elves had their character models updated and that’s when we updated the 3 menacing scowl faces to be the somewhat less menacing faces that you see today.
We looked into the number of male Night Elves that players have created with those faces and we found that they aren’t as popular as the other face selections. We agreed with your feedback that having 3 of the 9 faces with the scowling mouth may be hindering your face options, so we have copied these scowling faces and added a more natural posed mouth as 3 new face options for you to choose from in Eternity’s End.
We understand that there’s a long history with these male Night Elf faces, so we would love to know what you think. To help visualize the changes, the three new face options should be available for testing in this week’s PTR build. 
Thank you Linxy! I am looking forward to seeing what the new faces look like 
Oh my god THANK YOU
Edit:
Well…
It looks like we’re just subbing out the scowl for 3 faces and not getting “3 new ones.”
Shame. I was hopeful for the wrong reasons.
Linxy, you are quickly becoming my favorite CM. Awesome work letting us know as always! 
Thank you! Although I don’t think it will entirely fix the male nelf face problem since those 3 faces are still wrinkly. I hope we can get some more handsome/younger options in the future 
Thanks for replying.
Can we please also take a look at the shoulder armor placement for Male Night Elves while we’re at it? The anchor point for both shoulders are not in the same place symmetrically and the left shoulder (right facing the front of the character) is tilted more downward to the side and makes transmogging shoulders a nightmare as anything slightly larger or poking out are very visibly unsymmetrical.
YOURE THE BESTTTTT thank you very much
Also while I have your attention, blood elf tiara toggle please and thank you?! 
Thank you.
Especially for not removing the faces but instead adding ones without the scowls.
Thank you so much.
Always happy to see more options.
My first, and continued, character is a Night Elf. Back in Vanilla, I picked a specific face because that face reflected a degree of, not simplicity, but a minimalist mindset. The character was always meant to be more about what must be done and she didn’t care how she looked. That face came with a smile though, that didn’t reflect my character’s somberness. But it was the best compromise of the options available, so up until WoD, Ata had, what I called “Joker face.”
When WoD happened, and we got the new character updates, I found that that smiling face didn’t work anymore, and I was glad that Blizzard put face optimizations in the game. Because it turns out the next face on the list, one that was too much “done up” for my tastes then, now reflects the somberness and sorrow that defines my character now.
I guess the point is that now that the faces have rigging, Blizzard shouldn’t be afraid of what the resting faces look like. The player will find a model that works for them.
There it is! Personally I think the “M-Shaped” unnatural mouth was always odd and just needed to be fixed, but I actually GREATLY appreciate the principle that you guys are “adding instead of replacing.” Very excited to see what they look like!
OMG thank you!!! 
Awesome, thank you!
Yes, please!! I was so happy they did it with Nightborne and now I can use my favorite hairstyle without clashing my transmog colors.
I have to eat a whole bag of leaves now thanks to a bet.
Thanks.
wow this is so good , always used face 1 for my nigh elf , kinda boring , every others faces look bad , ty for the addition
Huge. Thanks. Consider giving the Night Elf women the less round eyes as well like their OG models.