What we need is just more fun RPG content, completely optional. Wanna hang out in a major old zone city RPing all day? Well, you should be able to. This is where most games succeed but WoW has fallen flat for years, everything but our combat by now is outdated. World zones, emotes and animations, mog systems, etc.
But hey, our raid/dungeon combat is still best! Except, few people do raids, even fewer dungeons, and M+ has popularity partially for gear.
You know what new people have to go through to get to M+ and endgame? Our outdated zones and open world. That’s where the folks I’ve heard feedback from stop. They also don’t like being dumped at the final chapter of the metaphorical book either. Surprise… folks expect to actually experience the WORLD of Warcraft.