I was co-GM and raid lead in a raiding guild before I went back to retail cause classic got boring. Rag and Ony were down for us in week 1 of October.
Churn exists. The recruitment boss is real. Accept it and deal with it. Some players are going to quit and you’re going to fill the gaps or not raid.
You are a majority faction on your server. Coordinate your guild, force people to run engineering, run PvP events. If the Horde rallies, you need to rally harder.
There will be no magically content blessing that provides players with more gameplay at 60. The War Effort is the only content coming that affects most players outside of raiding. You need to make your guild events and social scene good, because at this point, no content patch will save the game or your guild. There’s not going to be a big 8.2-esque patch that introduces hundreds of hours of play at 60. The game we have now is the game you’re going to play. People will quit because they run out of stuff to do outside of raid, and farming consumables for raid gets old. If players are bored of the current game, they won’t be amazed by phase 3-6.
You basically just need to bootstrap up and make your guild a thriving social ecosystem, or your guild will die. Classic has finite content, and not everyone is interested in participating in raid content as their primary mode of play. There will be a lot of more solo and small group oriented players quitting the game.
The issues with p2 won’t be adressed with battlegrounds. The servers have a sky high limit, and the biggest issue with that is that the endgame zones are not designed for that kind of capacity. Sure, a lot of the grinders will migrate to BGs, but the sheer amount of griefing, camping, and crying WILL NOT STOP with the release of battlegrounds. Layers are gone, and many servers are playing with 5k+ concurant, when Vanilla WoW was designed for a 2.5k cap.
Again, rally and make social events. Make your guild something people want to participate in. Classic WoW has VERY finite content compared to a game like retail, and it demands social participation and imergant peer to peer gameplay to make up for that. Classic is pretty Sandboxy, go make a sand castle or something.