The phrase “get woke, go broke” is accurate if you are in the flyover trash states known as Trump country / the midwest/south. For anywhere of actual worth being, it is to your advantage to realize you live in a society and that society may include people who don’t strictly adhere to your norms and being openly hostile and exclusionary to them may very well cause you and/or your business to go under.
But let’s not pretend Blizzard is “woke”…all these changes are done 100% as damage control and to try and trick a government entity that has them by the legal and financial short hairs that they have changed from their toxic seedy frat boy culture into at least a somewhat respectable adult culture that pays lip service at least to modern day social and gender issues.