I’m seeing a pattern here, of you trying to get them to do harder content than they want to do. And you’re upset at them because you think every casual should jump at the “opportunity” of being pushed through harder content than they want to do, and you see that as the purpose of friendship in this game.
Find yourself friends at your own level. They are better off without you if you are unable to relate to the people that they are, rather than trying to force change on them.