If you truly believe activision isn’t starting to take more control of blizzard you are dead wrong. Just look at when mike morheim stepped down. Brack took over from him but he isn’t CEO and president like morheim was. He is just president effectively meaning blizzard no longer has a CEO.
As for the parent company of activision-blizzard for all intents and purposes it is just activision. Activision is both the sub company and the parent company.
activision shareholders and board directors are not interested in long term financial gain. they want as much money as they can pump out month by month because they don’t plan to stick around. They are there to make a quick buck and hop out.
It would take time to set up the long term gain but in the end if they went that route they would be making a lot more money per month because they could easily maintain a population of 10 million+ players. They started losing the population when they started changing the game from the old ways. The players don’t like it and as things got worse and worse people lost faith and started to leave more and more.