I’m always the one cheering at the end. I think to add to your point thr casual scene does a lot for that game. WoW could capitalise on the success it had in lack of phasing in classic to make more social interaction areas.
I spent 3 hours at a ff DJ club with friends just chatting there was a twitch live dj for them. Met other people then talked ingame, separate to gaming itself.
They haven’t and probably won’t. Sadly 
I wish we could just collect transmogs like we do in WoW but also still dye them and have that customisability in ff.