No one claimed that they were going to go under. The question here is whether burning Teldrassil was good for this product’s ROI, and whether the product itself can be said to have improved - and the data’s nowhere near granular enough to tell us that. The best that we have is the continuing decline of Blizzard’s Monthly Active Users - although we will see what happens to that figure in the fourth quarter.
So, should we be concerned? Probably. The question here isn’t whether ATVI is going to go under - that would be pretty ridiculous. The two questions in my mind are these:
a) Will Blizzard be restructured?
That’s possible, and they’ve already undergone some restructuring. I believe as well that ATVI is folding a “fixer” team into the entity - that’s not a good sign.
b) Will WoW continue to provide an ROI sufficient enough to justify ATVI’s resource spend on the product as opposed to another project?
That we don’t know, and should all be very concerned about. This is the matter that gets obfuscated when you look at highly aggregated data and try to make assumptions that it doesn’t allow you to make, especially if you ignore the six factors that I mentioned previously as you appear to be doing. The risk isn’t that ATVI is going to break apart, the risk is them saying that WoW’s resources are better spent elsewhere.