Except there were people pushing IO and waving their giant epeens around on Raider IO long before Blizzard added an ACTUAL title and it was part of the default UI to track your score.
Blizzard did something to “embrace the push”, except not only did they NOT need to do that, it makes everything about it worse since it reinforces that ONLY a very, Very, VERY select few meta-classes even have a shot at this, now official, title.
Adding rewards was a HUGE mistake as it now codifies how “not being meta” is BAD.
That’s bad. It didn’t really matter when people were just pushing IO.