While it is not very publicized by the people here, yes, there is an effort from the developers and based on actual player feedback to remove and change content.
Citing those articles people refrain from citing because it might go against their other aims, there is actually plenty of public statements on that direction:
“We know that in order to rebuild trust, we must earn it with our actions in the weeks and months to come,” Blizzard said. “But we go forward knowing that we share the same vision as our community about creating a place where people of all genders, ethnicities, sexual orientations, and backgrounds can thrive and proudly call home.”
“I feel sick that the game has numerous NPCs and stories with this guy’s name”, one player wrote on Blizzard’s forum. “I love WoW but I just can’t stand this.” On the WoW subreddit, there’s a thread calling for Field Marshal Afrasiabi to be removed from Stormwind City, and another in which a player uses the /spit emote on him.
Some people might criticize the intentions in speaking out, but spoken out it is being, nonetheless.