It’s not a blue post, it’s an automated thread that happens anytime Blizzard updates their website.
Shadowlands is their highest selling expansion in pre-sales in history, I wouldn’t worry about enough people being interested.
Then they should release the sub numbers. Let everyone know how many people are playing 
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I haven’t seen subscription counts in the annual 10K and 10Q SEC filings since 30-Sep-2014 (7.4M at that time). With the rise of cash shop sales and the introduction of the WoW Token, the total revenue generated from WoW is less tied to sub counts so they stopped reporting that–shareholders only care about long-term profit growth. I’ve seen various YouTube creators try to estimate the sub counts, but that seems like a crapshoot and ActiVision has no incentive to release the sub counts anymore since they disclose revenue and operating expenses in their SEC filings.
Edit: The Report for 3Q-2020 says “Call of Duty, World of Warcraft, and Candy Crush are each set to generate over $1 billion in net bookings this year”. If WoW will generate $1B USD, why do they care about if that’s from subs or cash shop sales?
It might launch on 11/23 but if past expac launches are indicators of what’s to come, probably will be able to play on 12/7 or thereabouts.
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LOL it was doing $2.15 billion/yr during WotLK
Having sub fee only monetization forced blizz to create a game people wanted to sub to, now they create a game where people are incentivized to purchase tokens
They say it in those meetings, they present user engagement metrics because the more time people play wow the more likely they are to participate in a mtx, as the game is designed to encourage.
It might be making money now but its 1/2 what is was making in 2010 and it only makes money when content drops forcing them on a quarterly release schedule which has caught up with them and forced the delay of SL but since they don’t have the reg income of subs rolling in they can’t delay it long enough
I agree with everything you’re saying… I too would have liked to continue seeing sub counts after 2014. I was just pointing out that ActiVision has no incentive to “Let everyone know how many people are playing” as long as the profit margins keep the shareholders happy.
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i’ll be at work making that $$$ while everyone else sits home all afternoon trying to log in!
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As an aside, where did you get this number from?
Page 7 of the 2010 Annual Report says Blizzard had net revenues of $1.7B in 2010, $1.2B in 2009, and $1.3B in 2008 (Wrath launched in Nov 2008). Page 40 of the 2019 Annual Report shows that Blizzard made $1.7B for the year ending 31-Dec-2019, so it’s about the same as from 2010 (not half).
Page 34 of the 2019 Annual Report indicates Blizzard has 32M Monthly Active Users (across all Blizzard games–no break-out for WoW specifically in this table), while Activision has 128M (a significant increase from Sep to Dec likely due to the launch of Call of Duty - Black Ops).
I have a feeling the Jailer is Azeroth. Argus was a boss in Legion. I mean, we expected a loving, female earth mother but it turns out to be a man with no heart. I wonder where has it been all these years?
coming at you live
we lit
I find it odd that you didn’t think to nerf the XP potion for 50-51 until the day of rather than maybe any of the months of alpha/beta.
Posts like this are why Male Human Paladins are considered a meme.
World Server Down ROFL
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It suuuure is. Lol
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reeee colaaaaa
It’s not live until it’s working, go kick the servers.
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No it’s not.
If a tree falls in the forest and no one is around to hear it, does it make noise?
If an expansion is released and no one can access it, is it LIVE?
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The Death Gate was aptly named and seems to be disconnecting a lot of us.
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