Blizzard setting up WoW to end?

Of course it’s setting up for an ending, it’s setting up for the ending of the story. Whatever it may be.

I don’t think that SL is setting up for the end of WoW. I think the level squish was because Acti/Blizz knew that leveling to 60 instead of 130 would be a lot more new / returning player friendly.

I think there is a lot more on the horizon. Creating a story hook is easy. Being able to make the story enjoyable is the hard part.

There is a tried and true formula to creating a hook. Someone wants something badly, and they are having trouble getting it.

Almost any story follows that formula. Just because it works.