Someone in the PR department is getting a pink slip. Lets say the stock drop was directly related to this event. A temporary decline? Maybe. At the end of it; not really company affecting? Maybe. But it's one that shouldn't have happened at all.
Hire better PR people.
How much better response to the mobile game would there have been if it was marketed to the NA market as a stop-gap while working on D4? Instead of a Blizzcon-worthy staple release.
(aka, stealing the Bethesda PR model.)
Talk to the manager / director of the story team. Lore inconsistencies are now (depending on repeating offenses / severity of offenses) a fire-able offense.
Want people to long term get invested in your story?
It needs to be consistent. (Within the context of the universe you're making of course.)
If I were in charge? There would be a sweeping, vast, and merciless wave of the evil A-word passed over the company.
Accountability.
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