Well, it’s one of those things, in order for the Horde to be villainous, stupid, weak and what have you, the Alliance had to share in these moments, using BFA as an example, all that the Alliance did, even contrary to their king’s best wishes, was push the Zandalari into the Horde’s arms, even when they had the intel that Rastakhan was an stubborn old goat that just wanted everyone outsider to leave Zandalar, so they blow up some of their ships(That didn’t really matter at all in the end other than make Kul’tiras magically recovered fleet slightly better) and kill Rastakhan to put his VERY Horde-supportive daughter in the throne, which, lo and behold, causes the Zandalari to join the Horde.
All this to say, is that the problem with faction conflict, is that in order for it to work, both sides have to be dumb as rocks, otherwise there is no tension, since no side can win, the problem is, they chose the Horde to be both active and therefore villainous twice, while the Alliance ended up being reactive and therefore heroic because we usually see the defenders as “good guys”.
With that said, Blizzard has been expressing a lot lately that they don’t want to make the Horde feel left out, which is why I am hopeful, yes, they have had a habit of saying things and not doing them for a while, but that was precisely what got them into Shadowlands so I think they are ready to change their ways in that regard, if the way they handled Dragonflight is anything to go by.
I haven’t been into the faction conflict stuff for a while, even if I may have gone a bit “bleeding blue” in early BFA because of the War of Thorns, so I want to see the Horde have a pretty good foundation again just as much as I want the Alliance to do something other than just reacting to whatever the Horde is doing, so I will keep hoping for developments, on both sides, if they conclude this saga and the Horde is left in the same “limbo” as Salindryss put it, then yeah, I would probably feel really discouraged.