Which was exactly what to expect for the reference cards, they had to sell at $650
The other cards like sapphire nitro or asus TUF that’s not AMD’s control
Do you really believe AIBs just chose to sell 3080 cards at $699? Especially when demand was so high? Why didn’t they ask for ridiculous prices like their AMD cards?
They would only do that if Nvidia stipulated in their contracts that they had to. Otherwise they would have been asking for way more. They had to have had some formula that determined the MSRP for each model.
Nvidia had 10 or so MSRP or near MSRP AIB cards to keep their GPU lineup in line with their announcement.
It seems to me AMD just chose not to enforce strict MSRP pricing on AIBs, or rather they just didn’t care and allowed the pricing to get as high as it did.
I just find it funny AMD was going to discontinue their reference cards, but changed their minds due to the backlashes.
They got called out for their announcement pricing and lack of AIB MSRP cards by their biggest schills, HUB.
If they discontinued the reference models, it would be as good as admitting they never intended to sell the 6000 series at the announcement prices.
As it stands, they still technically do, but so few that it doesn’t actually affect them financially.
Don’t get me wrong, nvidia aren’t angels either, but at least if you did not count bots and scalpers, you had multiple real opportunities to get a $699 MSRP 3080.
The aftermarket cards probably not, the founders edition’s yes
Take this for reference
This is a $600 rx 5700xt, this is not AMD’s doing, this is literally power colors choice, this was back in like may/june last year, I know this because I was buying my 5700xt back then
Point is there is reason to see higher prices nom reference cards… Because it’s expected
Not this crazy high amount though now
Look, the point is, nvidia chose to make AIBs sell at least some model cards at MSRP so people would actually pay announced MSRP for the cards they just announced beyond the FE cards.
And AMD didn’t.
That’s the takeaway. And you’re missing it completely.
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It’s like old times!
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I mean when even HUB starts talking smack it probably means they done goofed
How am I missing it completely when I showed you the 6900xt asus TUF was $1150 at launch? Is that not close enough for you?
You didn’t see their launch prices because they sold out before you even got a chance looking at the product on the website
From what I’m understanding, you’re basically saying the bread at your local grocery is $1.50 yesterday at the last day of the week sale, but because you didn’t go yesterday, the bread today is $1.75 because it’s now a new week sale, but how dare your store raises it price when it was originally at $1.50
I get your point that the card prices today are ridiculous, but they literally had a starting price point at launch, you just didn’t know because the price detector bot can’t pick up the launch price when it sells out in 5 seconds
Point
Your head
Actually this might just be sea lioning of some sort
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I had to look up what sea lioning is and I don’t think there’s a better way to describe him.
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I’ve never had a dealing with either Nvidia or AMD as a company, my guess is with Nvidia’s larger market share (roughly 80% according to JPR in late summer 2020) they can come down on the AIB’s a lot harder than AMD. From the few people I know that have dealings with either company from a GPU perspective, I’ve been told Nvidia is easier to deal with and gets back to you sooner. None of that has anything to do with performance or which card is better, etc., etc., No way AMD wants those prices out there and were probably caught off guard with them along with little control.
I know that Nvidia does dictate to an extent the pricing of their GPUs by AIBs - there was a video a while back going into detail regarding Nvidia requiring the cost breakdown from the AIBs for the 3000 series cards, and this was somehow related to their contracts to control pricing.
Whether AMD does this (I would assume so, business is business) or to the extent to which they do, I don’t know.
However, either way, the way that it’s played out hasn’t been helpful for their brand.
AMD has been known for the past couple of years for being the “get more for your money” on both the GPU and CPU front (with some tripping up with Vega), with Nvidia and Intel being “pay more get more”.
At this point, they seem to be trying to position themselves as the latter while Nvidia and Intel have taken the place of value.
Nvidia isn’t innocent either, as you may have recalled me criticizing them here during their launch, but the test of time has shown that at least it’s been possible to get msrp cards over the past few months. A big part of that is the much larger pool of companies (including Nvidia) that have sold models at or around msrp launch price.
You have around 10-11 models to choose from vs. a handful of 6000 series cards.
And even if you get a higher end 3000 series card, the markup isn’t necessarily as extreme compared to the 6000 series counterparts.
The whole post is not very well researched.
This is completely not true. Microcenter still sold FE 3080s last week per my co-workers who bought it.
AMD didn’t intend to make FE cards forever, that’s normal for them. AIBs generally make AMD cards. AIBs are cheaping out on coolers and charging higher prices so AMD is going to keep making cards per consumer demand.
If anything you need to blame yourselves for paying the high prices of Nvidia cards (5700 XT prices are even going up). AIBs realize people will pay Nvidia prices even for lower performing AMD cards and will charge whatever you’re willing to pay.
I disagree. I’ve been following this since September.
I actually accused nvidia of doing the same thing (fake MSRP, no FE cards, only expensive AIBs) but that turned out to not actually happen. There are numerous models that sold at or near msrp that people have been able to acquire somewhat regularly.
It is true, regarding online sales. Nvidia discontinued selling FE cards on their online store. BB became the exclusive seller for quite a while.
https://www.pcmag.com/news/nvidia-no-longer-selling-rtx-3080-and-3090-founders-edition-directly-from
Even now, Best Buy is the only online official option from Nvidia’s website.
AMD didn’t encourage AIBs to sell models at or near reference MSRP - this has been a major criticism against them by many outlets and made headlines as shown in the video I shared.
If anything, the fact your friends have been able to procure MSRP FE RTX cards, while Radeon reference cards (or reference-priced AIB cards) are nearly non-existent, further proves my point.
Bottom line is, up until very very recently with the tariff increases (which also scaled appropriately in line with AMD and launch prices), your chances of getting an RTX card at or near advertised launch MSRP was much, much greater than you could for an AMD launch MSRP.
So much so that it was criticized heavily by even AMD’s biggest schills. AMD 6000 series cards were incredibly overpriced since the beginning, not just from tariffs.
https://hothardware.com/news/amd-aib-pricing-overinflated-hardwareunboxed
I’d also like to point out - I have made it a point never to pay scalper’s prices.
I was intending to buy a 6800XT for $750 or less (a fair price for something advertised at $649, IMO); however as time went by that became less and less a reality. So I got an MSRP 3080 instead, as it was a good $150-200 cheaper than “available” 6800XT offerings, if you were fast enough with the click.
If I changed my thread title to, “AMD’s launch prices were much less realistic than Nvidia’s launch prices,” would that make you happy?
Because that’s the bottom line here. AMD prices did not reflect reality, nvidia’s did.
I saw the news, that doesn’t explain why Microcenter has them. I also purchased a 3070 FE after this news was announced. They’re definitely not holding them back in Microcenter.
AMD doesn’t have the ability to control AIB prices. AIBs per GN have jacked up prices because people are willing to pay Nvidia price points. Nvidia cards aren’t available so they price AMD cards and people still pay it.
AMD prices their own cards to complete with AIBs, it’s weak similar to Nvidia. Nvidia pressured AIBs causing friction, AMD doesn’t have that leverage so they chose to continue their FE cards as a weaker stance to the same problem Nvidia is trying to solve.
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That’s fine, but AMD’s optics are important. They need to know that making media announcements for a price point and for real price points being nowhere near that won’t go well for them, as evidenced by the media backlash.
However, none of that really matters due to today’s issues, which is just a GPU shortage overall.
The point of my post was referenced to pre-cryptocurrency revival.
Like, the GTX 1660 is now $600. If you don’t have a competent gaming GPU now, you are completely screwed.
AMD’s optics are awful and so is their handling.
Nvidia is pumping out crypto-only cards to offset some of this problem. AMD is just doing borderline nothing.
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We need not worry anymore, Nvidia will soon be re-introducing GeForce RTX 2060 and RTX 2060 SUPER graphics cards to the market at their previous launch day prices (not making this up). Why waste your money on a RTX 3060 or RTX 3060ti when we all know you won’t get one when you can get a GeForce RTX 2060 and RTX 2060 SUPER for the exact same price as the former GPUs, especially when they are all on ebay on day after they hit the market?
At this point more of anything is useful.
Right now, a 1660 Super, one of our previous $220 favorites, is trending at around $450-600 from retail outlets.