They’re charging that much to disincentivize the splitting of the player base.
It’s a good change in the scheme of things. The true addicts and whales will expose themselves naturally.
Blizzard knows that with less players you gotta milk the ones you got.
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Enough (“people”) whales will pay those prices versus people who see the clear gouging and refuse to do so but continue to pay the sub onto TBC. I canceled after recently coming back after a few years of not playing WoW or not even playing Classic when it was released but that price is so obviously inflated for a simple service that I can’t stay here in good conscious.
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Agreed absolute joke
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I have some mountain-top beach-front property to sell you.
it’s too much, it should be 10-15$ max.
i was hoping to do a few characters but i can only afford one now.
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I doubt that very much. In fact, cloning will increase the player base and enable folks to play in both worlds.
I personally don’t care, since of all my Classic toons, only my Pally is going to BC and for obvious reasons. I will fresh roll a belf and a dranei and enjoy BC discretely.
Now, if you want to talk about toons moving into Wrath… why that may well be a totally different banana. 
I don’t think Classic toons will count against your TBC toon count. They will be on separate servers and I expect the 50 toon limit to apply per legacy expac.
Just don’t pay. Stay in classic. Re-roll fresh in BC. The more who re-roll the better BC will be.
if everyone did it, wouldn’t it be no more overwhelmed than they are now? 
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No your incorrect. It only costs you 180 to have them in vanilla And TBC.
They are new, though.
In any other setting in all of Blizzard’s WoW IP, you get one character. It can be moved around, it can be transferred, and so on. There’s usually a fee, but you don’t get two characters in the end.
In this case you absolutely end up with two characters. One of them is, by default, “new.” A xerox is still new even if the document originally scanned is very old. It’s not new information, but that doesn’t change the fact that the copy is new.
If the only difference you can see between a $40 level 55 boost (that can only be done once per account) and a $35 clone, is $5, then I don’t think the characters matter enough to you.
A boosted toon has no history, no identity, and absolutely abysmal gear and setup. A clone is a functional copy of a character you spent months, or possibly nearing years, of time on. It’s not just a logistical difference, they’re very different situations.
Don’t want to pay for a clone? Well, you don’t have to. Don’t bother coming to complain that you can’t have two cookies because you don’t want to pay for the extra cookie, though. You already got a cookie, and could eat it over here or over there, if you want a second cookie to eat in the other place you’re going to have to pay for it.
Why is this concept so hard?