Everything in life has a life span, your backups included. What if your hard drive dies? All your physical back ups don’t work? The cloud service you used to back up those games shut down? You’re screwed. Expecting everything in life to go your is naivety and entitlement in its fullest definition.
Companies are not your friend, they will never be your friend. They will always look to where the money is, they will always take the path of less resistance if it leads to more profit down the line.
You can either adapt, or be pushed aside, but companies will not capitulate to you. If they do make a decision that benefits ‘the consumer’ it’s because that decision leads to profit or some form of gain for their business.
Now, there are a lot of much better companies out there that know how to balance pleasing fans/profit despite your extremely narrow view.
They will never be your friends, true, but a lot of them want to have profit AND please fans at the same time, if they can.
Also you talk as if customers can do nothing about it but the automatic refunds prove you wrong. Backlash works when properly done and people have much more power than they realise.
Thanks. Well it’s sort of sad if you think about it.
In the past people rebelled against powerful totalitarian politics but nowadays a lot of them are afraid to lift a finger because mainstream media tells us to always be good, docile sheep, and never raise a hand against anyone or anything.
Does it though? Does it really? Because when you think about it, what’s the one thing folks are going to really think when they see a company giving out no questions asked refunds?
I’ll tell you what it is…
“Oh hey, look, they’re giving out refunds without conditions, they’re doing the right thing in response to this situation.”
And do you know what that line of thinking creates? Good will, which then eases off the aggression that they were dealing with before, and may even encourage folks to give Blizzard another chance, because even when they mess up, they ultimately do the right thing by the customer, and that’s a good thing.
Good will = Higher chance at gaining profits in the future.
Because here’s the thing about business that many folks simply don’t grasp.
It’s not about the short term gains. They’re playing the long game. A small loss here from refunds is nothing if they can garner good will before their next big release.
They are doing it out of fear of being sued by a lot of people, not out of goodness of their hearts.
They only care about player good will when it’s their LAST resource. They keep testing how much crap the players can take before they are forced to actually put in some effort.
I’ve played D2 since there wasn’t even an expansion for it and I’ve been observing Blizzard’s actions for a long time, your fanboy excuses won’t work on me.
No one is going to sue Blizzard, and even if someone had the balls to go up against their legal team, it wouldn’t go anywhere. People throw around the word ‘class action lawsuit’ like it will actually do something, but the reality is that class action lawsuits against game companies have an extremely low success chance. You have a better chance of getting Invincible to drop from the Lich King.
And just to demonstrate that, I’ll point you to the class action lawsuit that got leveled against SEGA for Aliens: Colonial Marines. A case which LOST it’s class action status after a Judge ruled that there is no way to determine who was misled and who wasn’t by their blatant flase advertising, and what they did was a LOT worse than what Blizzard did with Reforged.
You’re honestly deluded if you think any lawsuit against Blizzard is going to go anywhere. Blizzard knows this just as well as I do, they’re not worried about legal issues here.
Hell they accepted a refund for me and I already redeemed the extra goodies that came with it. They’ve NEVER done that before.
I think, objectively speaking, you might be onto something. But let’s still take all this with a grain of salt; we must remain vigilant. Crap can still hit the fan.
Their point is you still have to log in to reauthenticate your purchase, which you never had to do with WC3 Classic and never should have to do if you own the original game.