I noticed yesterday that achievements aren’t disabled when using the in-game cheat codes. As a result, you can simply type “AllYourBaseAreBelongToUs” to unlock every campaign achievement in minutes. That really seems like an oversight, as in-game cheats would (in every analogous situation in games) disable achievements.
Result is that all campaign avatars mean nothing in terms of accomplishment.
There’s also a bug if you refund the game after activating one of those campaign portraits. I still have my Medivh portrait despite refunding. And I used that cheat to breeze through the campaign.