Honestly? Cosmetics. I really like the skins, and emotes, and all that stuff. I’m a bit of a collector, when it comes to stuff like that, so I enjoy leveling up, opening boxes, and then either getting new items or coins to purchase new items. It’s fun for me.
Honestly, I rarely play any game “just for fun”. When I fire up again, I always have some objective in mind. Maybe it’s to get a certain achievement, beat a certain level, or unlock new items, or whatever, but I almost always play with a purpose in mind.
Been gaming that way for over 20 years, even since I was a kid. I grew up on stuff like Pokemon, though, which was a very objective base game. Get the badges, collect pokemon, level them up, all that good stuff. I, rarely, pick up a game just to “goof around”. Only game I can say I really do that with is something like GTA. There’s times I’ll fire up a game like that, just to grab a vehicle and drive around a few things for a while. But that’s rare