I know this thread is old, but-
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Remove the defense matrix system in place and use whatever was in Overwatch 1. Its been nothing but detrimental to the game.
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Add back 6v6 and ditch 5v5. Game was made with 6v6 in mind. 5v5 is awful.
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Get a new balance team or get balance philosophy of Y1 and Y2 Overwatch 1.
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Make the skins reasonably priced and add 400 coins to the battle pass since literally every other f2p game lets you buy it back.
4 very simple things that would immediately improve the quality of the game.