Soon they are going to have to give up on capturing the Gen Z market and try and go for Gen Alpha instead. So the first they need to do is completely abandon the PC market and basically all IPs they currently develop and put all resources into making a Candy Crush TikTok. You will spontaneously play Candy Crush in increments of 6-15 seconds.
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Lol no no, you’ll watch some VTuber play Candy Crush for you.
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Because it was a brand new IP with fresh new gameplay back in 2016, of course it made a billion. OW2 didn’t make much because everyone knows that it was just the original OW1 with less (or removed tbh) feature, more microtransactions and more lies.
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Wonder if they made more on smurfs and alts at $20 a pop than they’re making off the much smaller pool of players who buy skins.
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To an extent, marketing is kinda wasted on people who already play the game.
You market to people who don’t play the game.
not entirely true
im still waiting for the “bikini” skin pack. then ill drop some mega money but yea i guess they dont want my money
(dirty old man)
i honestly wouldnt put too much into those numbers…
we dont even really have a time frame for the numbers that person gave…was that at launch? over the whole year? before/after the 2 collabs? (seraphim i imagine made a ton)…how long were they there for…
etc etc
if the game wasnt making money it would either get the OW1 treatment (focus all development on next version) or you would at the very least see changes made
yup…i made that point a lot in lead up to OW2…they didnt make the game for the people that already play it…they want to get all the people who arent playing to come on over
If your playerbase isn’t growing, it’s probably shrinking.
Average coomer
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OW2 has been pandering to zoomers since day 1 and it continues to fail at that miserably.
The best evidence is ppl constantly complaining about all the sweating in QP and those definitely aren’t a new players.
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Older gen z like myself don’t , but the younger ones don’t know any better. I’m talking about those that started gaming after 2016-2017 when microtransactions really got out of place. In short we are royally f ed.
Get ready for subscription based games in the future with 30-50$ skins prices ofc.
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Incidentally, I’m listening to this.
Honestly though it makes sense.
Im a milenial currenlty at my first 30s
And i dont have enough time to play OW2 to grind it due to IRL stuff + Job
While zoomers on the other hand are around at their 20s and restarting the game for newcomers making it more simpler since they want to establish a new Competitive Esports for Overwatch 2 i mean it just makes sense.
business wise at least
No!! i bought the game when it launched in 2016, didnt matter if i was only 10!!!
Overwatch missed the bus. They mirrored fortnite but that market had already grown up and moved on to better, more serious gameplay, in Valorant.
Still gen Z, but much less stereotypical gen Z than they were 5 years ago.
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I’ve got some bad news for you: it’s always been this way. You are no longer the target audience for pretty much every company. Ages 13-25 are the consumers of everything. Millennials’ time has past.
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Gen Z is everyone between 11 and 26… so yeah, makes sense that is their target audience.
Make the game for the people that mostly don’t play any more? Logical.
It is making solid cash already and has a model that enables them to have consistent revenue, rather than the OW1 model which was totally front loaded and led to naff all money made in the last couple of years.
As others have pointed out above, I sincerely doubt that is the total game revenue. More likely it is the revenue made at launch or during some undisclosed launch window.
If the game was that big of a disaster compared to OW1 they would not continue even more monetization strategies as they have with things like mid-season mini battle passes.
Problem is, games like this, it needs to be judged over a few years.
Yes, it made less in 1 year than OW1 did. But it was also competing against people like Stylosa peddling constant negative click bait content and all sorts of other factors.
It is purely revenue from the shop/battle passes during 2023 (might not of been the whole of the year).
The have also mentioned it made well over $100m in the first 3 months of the game… so its heading to $500m revenues already.
OW1 made around $1 billion in its first year… fuelled by high prices for accounts and pushing gambling loot boxes on to people.
OW1 did exceptionally well first year and faded fast. It did less that $50m in its last year.
OW2 has done fairly well first year, and we shall see if they can maintain it.
I feel like since they not doing proper pve any more they now have the resources to keep the game alive whatever happens. Ow1 was left to die and this first year of ow2 was an absolute disaster; bad launch, cancelling pve, off beat balance changes, some pretty awful hero releases, and new hero design ideas that have made it to the game like hog and sombra reworks. Yet it’s still here.
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