Support a Streamer?

[Kaedi-11739]

Community Manager AndyB made several posts that detailed why they are running this promotion.

@AndyB-11735

Content creators are an important part of the community. Both in terms of community building for a certain segment, and in terms of driving both visibility and awareness of what’s happening with the game.

Like it or not, traditional marketing is no more and content creators serve an important function in the existing ecosystem. What we’re focused on doing is providing opportunities for creators to be successful with Overwatch, so that creating content for the community is a more sustainable choice for them. The hypothesis is that this is a far better mechanism than just throwing piles of cash at people to stream the game, as that rarely yields long lasting positive results.

To be clear, we’re not being paid in any way for this skin, aside from the obvious marketing value of increased visibility on platform. You can think of it as marketing budget put towards a skin for the purpose of promoting the game (even though that’s not tacitly what it is)

@Raven-13206

OverWatch streamers are some of the most toxic human beings on the face of the earth.

Some streamers are toxic, and some on the eligible list have had a past behavior that I consider negative, but I have been watching many of these channels and everyone has been not only entertaining and passionate, but they have been what I consider to be positive. Many of these eligible streamers are amazing people who define this game’s community. It’s up to you whether you chose to participate, but I encourage you and everyone to spend time watching many of these creators and see why they are equally important members of our overall community.