Lots of good options to choose from. A few my favs are:
Bee
Slime Prince
Alienmari
Crittermari
Devilmari
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Overwatch Logo
It’s free
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I don’t fw souvenirs, they’re super mid and totally useless without more slots in the comm wheel, but the weapon charms are cute.
My faves are:
Mitzi
Cerberus
Penguin
Earth Day 2023
Bee
Wolf Pup
Sea Turtle
Circus Elephant
Black Cat
Llama.
I also like Sakura and the other 3 flower ones, but not enough to pay $7 each for (insane price).
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I used to use the Lucky Cat until I unlocked Cthulhu.
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I equipped the Lord Boros charm on all my characters and have never switched it
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Ein or the Gold medal weapon charm.
I’ve only used those two.
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i only use the heart souvenir on mercy mains in the pregame lobby so they pocket me
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How much would you pay for a real one of those? Imagine a penguin charm keychain that you can carry around with you.
Disco Ball and Salt Can go crazy.
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The invisible one.
I use the GG souvenir and Bonsai weapon charm.
Before I had the NY OWL & USA weapon charm.
The Christmas snowflake sugar cookie.
As a reminder.
I use the medkit charm on supports. Zarya’s got the gold medal one equipped. Ram has the Earth Day charm.
As for souvenirs, the heart one’s the only one I use. I’d use Winton as well, but unfortunately souvenirs and emotes are competing for the same four slots and I’ve usually got three emotes I want. Sorry, buddy. You get to stay in item purgatory.
I use the bonsai tree as a reminder to go outside & sit in the park
I have the little OW hero keychains (though I hang them on my purse) and I paid $2 each for those. So about that. Between $2-$5 I think.
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Souvenirs I don’t use at all, so none.
I got that penguin weapon charm a while ago back when I still paid for the battle pass and use that on everything, so that’s #1-#100 on my leaderboard.
Suffice to say I don’t care all that much about cosmetics, but it’s something 
I’ve had the mana potion charm equipped on everyone I play since I got it. Couldn’t care less about souvenirs though.
Weirdly enough, probably the golden coin. A lot of the skins for heroes I play have some gold or brass accent to them, so it fits fairly well.