Jeff has responded to these kinds topics already, and what he stated sounds like he’s going for the nuclear option to remove the current border system and replace it with another system entirely:
His comment about replacing the current system with another entirely that monitors one’s achievements, particularly his offhanded remark: “for people who care” sounds to me like this is an afterthought effort. Almost like it will just be some sort system of “visible-to-self only” badges or just be an extension of one’s stats buried in their own private profile, should they feel compelled enough to delve into it. How exciting.
I happen to like showing off my achievements to others—and especially the pretty border that took so long to earn, even it occasionally nets me negative commentary.
Jeff listened to these sorts of whiny topics from the vocal minority about border shaming and to people asking for borders to be removed outright. And in Overwatch 2, borders are going away. So congrats: you win. And for people like me who like what we have and can handle dealing with the occasional border-shaming moron shallowly asking to be reported for abusive chat in-game? We lose yet another cool feature.
All we need is the option for players to pick their own preferences for unlocked borders. Not Jeff’s described decision, which is to replace the current system altogether with something entirely different.