I’m not saying it’s right. I would rather they involve their community more like they used to (when they actually were an indie company) but this is, from experience, how blizzard and other large entities communicate.
When blizzard says ‘an announcement is coming SOON’ we know what that means, the announcement for the announcement is half a year away.
The language is ambiguous, but in the context of blizzard, it is not ambiguous and we’ve told you what that is. From one statement, it would still be ambiguous, but we have context from years of blizzard statements and from business communication culture to be smarter than a simple parser of words.
I would like to have you over for dinner.
Clearly this is ambiguous without context, BUT, it would be idiotic to equate both interpretations of this phrase as equally uncertain. Do you see what I mean?
You say “pride and ego” as if a corporation is just one single feeling entity — it’s not. The person who wrote that is not the one who missed the interaction and is also not the one who is going to fix it.