Maybe you should let new players access free decks

New Player Tavern
1

Once they enter the beginner ladder instead of making them wait till they exit it and here is why.

1: They have no actual cards to even attempt to be competitive.

2: People who lose alot because they do not have cards usually leads to them leaving.

3: It would be a good way to tell new players that you appreciate them, as your not trying to FORCE them into buying packs just to get out of the newbie ladder.

2

The beginner ladder is strictly for new players. You are versing other players in the same boat as you.

Yes, it’s possible to buy packs before exiting that phase of the ladder but that is the only advantage.

There are lots of F2P deck lists out there for new players too.

Hearthpwn, Out of Cards, Reddit, Google…pick your poison.