There I was feeling like changing my battletag for HappyGoLucky and then…
I saw the price for a name change and went like…
WTF!!!
Well, yes but no thank you. Okthxbye 
New battlenet accounts used to come with one free battletag name change. Is this no longer true?
They would even occasionally handout an additional free name change, and during that time, I think it was only $10 for a paid battletag name change. Has that changed?
Probably has, you have to remember what group of companies we’re talking about here, they worship the almighty dollar.
Oh, to be honest, I did use my free name change like 8 years ago.
I am simply amazed that they charge 10 bucks for altering a few letters. It is not like they have to print papers and official documents.