The fact it will be gated behind a paid expansion, it probably means not a ton of people will have access to it. If they try making it “successful” by boosting the rewards, then people will again be dissatisfied, and rightly so.
Idk, in a latest interview we saw Rod already “managing expectations” by backtracking on the annual release schedule for the expansions. I think the game is in a very tough spot and the expansion will determine if it will have a future.