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No units sold number? Thought they would sold a lot but if they didnt show it, sounds kinda bad.
Typical naive gamer logic.
There are many good reasons not to publish exact sales figures, even if they are good. Such data is analyzed and evaluated in great detail by the competitors. Unpublished sales figures do not allow for any conclusions to be drawn about a product’s success.
It is actually quite rare for exact sales figures for products to be publicly available.
Globally, it is more common for these matters to remain trade secrets—and for good reason.
Is not naive when they share it when its a success
Monsters Slain = Revenue 
They’ve shared sales numbers before. Should we assume every player who bought the expansion also created a warlock?
Created but never finished lol
You don’t get it… a successful model also gives the competition information that makes it easier for them to copy it.
It’s always better to give the competition as little information as possible… how well did the advertising campaign work… what was the impact of the pricing strategy—all of that is information for the competition regarding sales figures.
And all that just to impress a few gamers on the forum? Not a good deal for a company.
This has nothing to do with Blizzard; it’s standard industry practice and an absolute norm not to disclose your figures.
They’ve showed sales numbers before is why people are saying they should. If what you’re saying is true they apparently weren’t aware of it before.
The entire market—not just the gaming industry—has been moving in this direction… Apple is doing the same thing with the iPhone… and other product categories are affected as well.
The global economy as a whole has been moving in this direction, as corporate data is analyzed with increasing precision and strategies become more and more complex.
Not publishing good financial results has long since ceased to be anything out of the ordinary.
It’s smart but it’s either new or Blizzard has only been in the loop for a year or two.
Blizzard has been heading in this direction for a very long time; this isn’t something that just started a few years ago—it began with the WoW subscription fees… over 10 years ago or more
Looking at the S1 email, we can’t compare anything really because none of the categories are the same and even if they were the game is so fundamentally changed. Still, two stats to provide some spice.
581,926 Level 100 characters
5.6 million player deaths to Varshan
D4 launched 3 years or however long ago. They’ve posted sales numbers at some point in that time. May have been an oopsy daisy.
No, they didn’t. They published their revenue figures as of a specific date, but without any specific details, so we could only narrow it down roughly. It wasn’t even clear whether the shop was included in those figures, or what the ratio of standard to deluxe versions was.
By the way, that’s also something Blizzard, as a publicly traded company, is required to disclose anyway due to legal requirements. It’s nothing earth-shattering—it’s just something they have to do anyway.
Fish caught = ??? Profit?
Would love to see how many Warlocks and Paladins killed Mephisto T10, of those that were created. And compare that with the rogue/barb/sorc etc. numbers 
.
Pft, that information is leaked almost immediately by a mole in the company. Espionage for cash is totally a real thing.
Being mildly clever if 2.1M Warlocks were created, the minimum number of players in the game is 2,100,000 / 14 (the max number of character slots in the game), so 150,000. That’s not actually that bad. Since the Paladin and Warlock would be mutually exclusive in this model we can adjust this upwards by the difference between the two and get another 11,500 people or so in there.
Really, really bad back of the napkin math of course.