Season 18 start time

Why does it have to start so late this sucks lol

I am reading a tweet from Blizzard yesterday that Season 18 is starting next week. I am hoping that is an error as I see nothing mentioned on their website.

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Really…
https://eu.diablo3.com/en/blog/23093786/season-18-the-season-of-the-triune-begins-august-23-8-15-2019#FAQ