See in Diablo 2 the armor’s look was fixed, and it upped or downed each item’s value. In D3, this not a thing, not fixed, it’s open after a short window of time when you’ve collected all the items for ur class.
You may be hunting for an armor lets say that has a way cool look, and a minimal or irrelevant tradeoff from the meta, and so you’re looking for that exact item for that exact look. That’s part of the core item hunt, that D3 stripped away, since it offers such over the top droprates on everything, such as free sets, and what have you.
Also, when the art of the game is realistic like D2s, and not like D3s, the way an item look matters more because its realistic and they don’t all look the same, there’s way more details involved, art wise.
If everyone transmogs to the same sets like in D3, or the same few, everyone looks the same. That’s less individualism in a game dominated by sets and supp weaps n jewelry. A bad on bad combo.
Like, w transmog, it’s, play meta, change ur appearance to ‘the coolest looking armor’ which is a small pool, subjectivity doesn’t come into play here when it’s obvious due to the rushed nature of the artwork that made many of the armor sets look inferior on a subjective scale to most ppl. ie, it’s not that hard to be like “yea this looks way better than that” for most people bc its not realistic armor like D2 where almost everything looks so cool.
Transmog is bad, so are gigantic wings that look superhero. Individualism and item-worth are both good things, and having an item’s appearance be a reason to play the game and hunt for it is a big deal. But these devs don’t get that, they think everyone wants to just play meta, group comp, youtube it, and transmog to the 'coolest looking not-realistic armor and weaps" while wearing wings that span 1/4 the screen, using nitro skills to move around, on a zoomed in camera, bouncy hop into movement skill, and so on.
Also, no transmog means you can look at someone else and know for certain what they are wearing outside of runewords. Plus, its individual to wear something ugly but not that ugly since it looks realistic still, and stand out that way.
Play some D2 and then come back to 3 and you’ll understand.